I copied this Blog cause I missed that lesson and hers is more detailed

On the 4th May we received a visit from Mr. Cliff Hall, who works for the VCCP advertising agency. He spoke to us about the 'behind the scenes' of advertising and what was involved in getting clients and designing campaigns for them.
He began by showing us a slideshow about the company in general and some of the adverts they had produced (O2 Priority adverts, Very, and Compare the Market). Telling us about the competition between agencies, and the pressure to create good adverts.
After this he started to focus in on one of the company's most successful campaigns, which was compare the market. The campaign was focused on the invented character; Alexander Orlov, a Russian meerkat billionaire, who runs the company 'Compare the Meerkat'. This was designed because people could not remember the name 'Compare the Market', so their website was not often found by people looking for price comparison companies. The idea was then pitched to the client along with a few other advertising agencies, so the client could decide which company to use.
The company itself was divided into several parts, which included; planning, who meet with the clients to discuss what kind of advert they want, creatives, who then design the actual advert from a given brief, and producers, who then make or shoot the decided advert.
Mr Hall gave us a very interesting presentation and confirmed my decision of going into advertising as a career, I have now applied for and gotten a placement for work experience at VCCP.